Sales Director

About Previder Belgium

Previder Belgium helps organizations move forward by managing their IT needs and strengthening their IT capabilities, allowing them to focus on their core business and ambitions. With a team of approximately 70 colleagues across our offices in Houthalen, Wijchmaal, and Braine-l’Alleud, we serve customers throughout Belgium. We operate independently and maintain close relationships with our customers, backed by the resources and expertise of a major IT group.

Previder Belgium is part of an IT services provider with more than 650 colleagues across Belgium, the Netherlands, and Germany, and part of Odin Group. Together, we provide a complete IT foundation, from digital workplaces, cloud solutions, and infrastructure to cybersecurity, data, and AI, supported by four of our own data centers. This allows us to combine local expertise and personal service with the knowledge, scale, and infrastructure of the wider group.

Your role as Sales Director

As Sales Director, you will have overall responsibility for the commercial success of Previder Belgium. Day-to-day management of the sales department is handled by the Sales Team Lead, who reports directly to you. You will lead and support the Sales Team Lead while translating our strategic direction into a clear commercial approach focused on growth, customer value, and collaboration across the organization.

You will operate independently in Belgium while working closely with your Previder colleagues in the Netherlands on service offerings, shared customers, and knowledge sharing. You naturally build connections across departments and national borders, keeping the customer at the center of everything we do, from developing solutions to implementing them.

Previder is an evolving organization with a clear growth strategy. You will play a key role in executing our buy-and-build strategy. Together with your team, you will guide commercial integration processes, ensure consistency across our service offerings, and establish a unified, customer-focused commercial approach.

This position offers the opportunity to take full commercial responsibility within an ambitious and rapidly growing IT organization. You will actively contribute to the continued expansion of Previder Belgium, shape its commercial strategy and organization, and make a direct impact on our market position and future growth in Belgium.

Your position within the organization

As Sales Director, you will report directly to the Managing Director of Previder Belgium and serve as a member of the leadership team.

What will you do? 

• Develop and execute the commercial strategy in line with business objectives.
• Lead and inspire the sales and marketing teams, including presales, account management, business development, and marketing.
• Strengthen cross-functional collaboration and promote an end-to-end customer approach.
• Drive revenue growth, optimize margins, and improve customer satisfaction.
• Develop service offerings and go-to-market strategies for new and existing customer segments.
• Align sales and marketing to ensure campaigns and leads translate into measurable revenue.
• Further strengthen Previder's market position in Flanders, Brussels, and Wallonia.
• Collaborate with Previder colleagues in the Netherlands on service offerings, shared customers, and knowledge sharing.
• Report to the Managing Director on commercial performance and market developments.

Who are you? 

• You hold a master's degree or have an equivalent level of expertise gained through experience, along with a strong track record of commercial leadership in the IT services industry.
• You have experience leading sales and marketing teams in a dynamic, changing environment.
• You are a natural leader who builds strong relationships across departments and national borders and ensures a customer-first mindset throughout the organization.
• You have experience in B2B marketing and converting leads into revenue.
• Experience with acquisitions and integrations is a significant advantage. You know how to create commercial alignment and a clear sense of direction during periods of change.
• You combine strategic thinking with a hands-on approach when needed.
• You are a supportive, coaching-oriented leader with a strong understanding of people, structure, and results.
• You are fluent in Dutch and English, both written and spoken. Proficiency in French is a significant advantage.